Gaining PR through the use of the media is a valuable way of building your business. Advertising is the most popular way to get attention, but proves to be the most costly.

Have you ever picked up a national newspaper or industry trade magazine and seen one of your competitors featured in an article and thought "Should my company be doing this? What is the value to having my company featured in an article like this?" The answer to the first question is: you should totally be trying to gain coverage in newspapers and magazines. Newspapers and magazines build consumer awareness both nationally and locally. Now let's have PR expert Marsha Friedman, CEO of Event Management Service Inc, a national public relations firm, give you the answer the second question: Is there any positive value in appearing in newspapers and magazines? : 1. If it is Written, it MUST Be True! In any business industry it is important to have and continue building credibility. Without credibility, consumers and business associates will not pay attention to your message. The best part of a print campaign is that when you are published in a newspaper and magazine, the readers will instantly believe every word you say is true. " Therefore articles you've written that get published or articles with quotes from you gives you immediate positioning as an expert in your field" says Marsha Friedman.

2. Attractive demographics. There are more titles than ever before packing the racks at your local newsstand. Newspapers and magazines are scattered all over the floors and filling the racks with more titles than ever before. "With over 137 million Americans regularly reading a daily newspaper and more than 31,000 publications ranging from cooking to sports , print media hold mass appeal as a key source of entertaining and educating " says Marsha Friedman,. 3. A huge variety of publications. There are so many different publications that you can target when using the print medium - the trade publications of your industry, daily newspapers, monthly magazines. Marsha Friedman, adds, " There are more choices than you can shake a stick at when it comes to newspapers and magazines ." With so many choices there are great opportunities when it comes to targeting the perfect ones ! Thus, the more choice, the more opportunities to have your article published in!

4. Email Your Interview. There are so many inundated professionals who squirm at the notion of a lengthy phone interview with a journalist. Also, many are being interviewed for the first time and are scared that they will be misquoted or say the wrong thing. "Another great aspect of the print media is that many interviews are done via email so when this happens it gives you a chance to carefully consider and reconsider the best way to convey your message within the construct of the question", says Marsha Friedman. Thankfully email interviews are becoming more common and as a result give you ample time to think and respond to each question to ensure that you communicate your message in a clear fashion!

5. Every publication offers an opportunity! It is common to think that if you are not going to be featured in a mega popular print publication than your print PR campaign is not worth your while - 'I want Time Magazine or Nothing!' This would be a great thing, but if you are ignoring the smaller titles you are definitely missing a trick or two!or hundreds! "Don't ignore the valuable coverage in smaller newspapers and magazines ", says Marsha Friedman,. "Every inch of every paper is extremely valuable and will help you build a profile that the media cannot ignore. "

So now you are ready to get writing! If you would like to learn more about gaining national and local media exposure for your company, product or service, without the financial burden of monthly retainers, Marsha Friedman is available to be of service . Feel free to contact her directly at mfriedman@emsincorporated.com or visit her firm online at http://www.emsincorporated.com. As a public relations expert Friedman has the ability to get the media attention that you desire without monthly retainers .

Marsha Friedman has been a leading authority on public relations for nearly two decades as CEO of Event Management Services, Inc (EMSI). If you would like to receive her free Ebook "How to Be a Great Talk Radio Guest" visit http://www.emsincorporated.com.