Achieving a higher web site search engine rank can be an arduous process. Here are some simple tips to help you get better search engine ranking

Keyword Phrase Density - This is a measurement of how often your keyword appears on your page in comparison to the total number word count of the page. Currently most experts recommend a density count of 15% or less. This means that if your content is 400 words, your keyword should not be present more than 60 times. You can check your keyword phrase density for free at www.live-keyword-analysis.com.

Relevant Links - Your goal is not only to build up a quantity of links to your website, but that they be links from relevant sites topically.Though search engines do value the quantity of sites linking to you, they especially weigh the relevancy and perceived quality of those sites. So be observant on both these counts. Otherwise search engines could end up lowering your rank instead of raising it. One of the best ways to build relevant links is by writing articles and submitting them to article directories.

Header HTML Tags - Rather than just bolding your headings, a more effective technique is to use HTML header tags (e.g., H3, H2, H1). When you use header tags, search engines place the highest importance on the H1 tag. Because of this you should only have one H1 tag per page. Use the H1 tag for your page title. Use H2 and H3 tags for your subheadings. It is OK to have multiple H2 and H3 tags on a page.

Fresh, Original Content - You cannot go wrong writing your own original content. Both surfers and the search engines will reward you for your efforts. Quality sites that actually add value to the web will always be in demand with readers and rewarded by search engines like Google, Yahoo and MSN. Quality content always equals quality traffic and aids the longevity of your site.