Who doesn't want to sell more products and increase profits? That's what the world of business is all about! But if you want to sell, sell, sell, you need to first PR , PR , PR ! PR is a great way to give your company the local media attention that it deserves.

One of the most popular public relations mediums is print. The biggest misconception is that a simple press release will get you guaranteed exposure in print. The problem is that if the publication has no interest in your subject, then you are out of luck! Friedman , Founder of EMSI , a national PR firm says " There are other ways to get in print aside from the traditional press release. " Here Friedman will reveal the 4 tips to get your name in print !

1. Write a 'Tips' or 'How To' Article. " One of the easiest ways to get free PR in newspapers ", says Friedman . " Offer lots of valuable advice and make sure it's written well enough for a publication to run it without having to make any edits. Lots of newspapers and magazines have a pretty small staff and desperately need content. "

"Now let's think about it. If you are a lawyer write and article about 5 tips to getting the best representation available ", adds Friedman . Keep every useful tip under 3 sentences, you don't want to be so long winded. Why? The more concise the article the easier it is for newspapers and magazines to use them as a supporting part of a larger story. .

Not that confident with your writing skills? Friedman says, "If you are not a great writer then find a great one and hire them! " Any articles that you get published will add to your expert status, so include useful bio information. Friedman adds, " Most publications will let you write something generous about yourself, what you do and how to contact you, in exchange for your free article." 2. Write an 'Opinion Letter.' Friedman says, " Take a stand on a controversial issue or comment on an issue in the news and send it to the Editor of your local daily paper - or to Opinion Editors at newspapers around the country. Don't forget to put your credentials at the bottom of the letter so you get the recognition of being a published expert."

3. Create Photo Opportunities Local newspapers are always looking for interesting photos and images. " Locally, create a special event - a fundraiser, an art show, a local or national contest", says Friedman . " Don't forget to invite the press! Can't get them to come to the event? Just send them the photo while the event is still current! "

4. Recycle Your Print Coverage Friedman says, "Anytime you receive a newspaper or magazine placement, make sure to send a reprint to a local publication with a pitch and new angle. " Send reprints from dailies to national publications. Send articles in trade publications to editors anywhere. Get your article and throw it up on your website. " Get the most mileage as possible out of every story!" says Friedman .

Hopefully these tips will help you drop the press release and start being creative! If you would like to learn more about gaining national and local media exposure for your company, product or service, without the financial burden of monthly retainers, Friedman is here to help . Feel free to contact her directly at mfriedman@emsincorporated.com or visit her firm online at http://www.emsincorporated.com. As a PR expert Marsha has the ability to get the media attention that you desire without monthly retainers .

Marsha Friedman has been a leading authority on public relations for nearly two decades as CEO of Event Management Services, Inc (EMSI). If you would like to receive her free Ebook "How to Be a Great Talk Radio Guest" visit http://www.emsincorporated.com.