Want to sell lots of books? Well you need to get yourself out there! Your goal as an author is get as much book promotion as possible on talk radio, TV and in the print media. The more exposure that you have in the media the better chance it has to survive.

You probably know that you need this sort of media attention but are puzzled as to how you can jump start your campaign.

Marsha Friedman, Founder of Event Management Services, a national PR firm says " Having been in the book publicity business for almost two decades, we know a thing or two about generating media attention for books. Talk radio can be one of the most cost-efficient, which best-selling authors will tell you. But how do you choose the right publicity firm to really shoot your book through the stratosphere? Here are some tips I have learned that will come in handy."

*Understanding. How important is experience? Very. You need to employ a company who has had years of experience promoting books. In the field of PR, book promotion is a very exact specialty. Marsha Friedman says, " A skilled publicist employs a myriad of tools in order to obtain media interviews - and it can all look and seem very simple, but that's only because their skills have been honed to perfection. Publicity firms with excellent media skills can read your book and come up with a hot media angle. Their press releases should be second to none!that is after all what you are paying for." And most importantly, they give producers everything they need to book a show. You want to make sure your publicity firm can get quality media placements for you.

*Quality Markets. In what markets will you be heard? It is wise to look into the quality of the cities that you will be appearing in. Marsha Friedman adds, "You want to get what you are paying for which is quality interviews in quality markets. There's no question that stations in smaller markets have value, but you don't need to pay top dollar for someone to arrange it for you."

*Quality Stations. Are the stations of a good, solid, respectable caliber? Marsha Friedman says, "When my national public relations firm is arranging interviews, we do not go any lower that 5,000 watts. In every market you'll find high-powered and low-powered stations. Obviously, the more power a station has, the more people will be listening in. " So, if you're paying for media interviews, your best return on investment will be appearing as a guest on the higher-powered stations.

*Expediency. Can we get started tomorrow? Make sure that your publicity firm is on the same page as you and your timeframe. Marsha Friedman adds, "There is always a certain amount of prep work needed before a media campaign can advance. In the planning stage, always make sure that your timeframe is taken into consideration by the publicity firm you are working with."

*Guarantee. How do you know you will get your money's worth? Look for public relations firms with guarantees. Marsha Friedman says, "Unlike PR firms in other industries, there are those dealing in the publishing business that will work on a performance basis. Get your money's worth! Companies that work based on performance are always going to work harder to get you on the best shows."

*Price. How much is it all going to cost you? For many of you, this is the most important factor of all. But, in the end, this is the final factor you need to take into consideration.

Marsha Friedman says, "By taking all of these factors into consideration, you'll be able to find the perfect PR firm to meet your needs." If you would like to learn more about gaining national or local media attention for your company, product or service, without the financial burden of monthly retainers, Marsha Friedman is here to help . Feel free to contact her directly at mfriedman@emsincorporated.com or visit her firm online at http://www.emsincorporated.com. As a public relations expert Friedman has the ability to get the media attention that you desire without budget busting monthly retainers.

Marsha Friedman has been a leading authority on public relations for nearly two decades as CEO of Event Management Services, Inc (EMSI). If you would like to receive her free Ebook "How to Be a Great Talk Radio Guest" visit http://www.emsincorporated.com.