Every day you probably have conversations with both women and men? Am I right? But are they hearing you in exactly the same way?

And when it comes to the selling of your products or services, would it pay to speak to them!well!differently?

Many public relations experts believe this as a fact. Marsha Friedman, Managing Director of EMSI, a national public relations firm says that, "The fact that we are made up and raised differently, men and women process information differently."

Men tend to simplify and strip away extraneous detail due to the fact that they believe in beginning with the crucial point and supplying extra detail only when requested. Marsha Friedman adds, "On the other hand, women love the details! Women want the full story." Many times these observations are overlooked!although they are steeped in fact. Marsha Friedman says," If your product specifically targets men or women, it's a good idea to pay attention to how you talk to them." And if you are going to do electronic media (TV and talk radio) you should be even more mindful!

For example !'Report Talk Versus Rapport Talk'

When it comes down to it men want the facts, or "reports", while women want a more conversational approach or "rapport."

So how can you use this when you are interviewed next on television and talk radio?

Men and women, as you can see, have two distinct styles of communication. So how can you bring it into the marketing and promotion of your company? When it comes to communicating the message of your company, product or service to women, you should really try to relate personal stories that will move the audience, while supplying as many facts as possible.

On the other hand, when focusing on the male market, get to the point! Marsha Friedman says, "Tell them the how, when and why of your product."

And what if you're speaking to both men and women? Just blend the two approaches. Personalize your information and give out the nuts and bolts in your own particular style. So there! A few worthwhile tips that will help you when using TV and Talk Radio PR to promote your product! If you would like to learn more about gaining national media exposure for your company, product or service, without the financial burden of monthly retainers, Marsha Friedman is available to be of service . Feel free to contact her directly at mfriedman@emsincorporated.com or visit her firm online at http://www.emsincorporated.com. As a PR expert Friedman has the ability to get the media attention that you desire without monthly retainers .

Marsha Friedman has been a leading authority on public relations for nearly two decades as CEO of Event Management Services, Inc (EMSI). If you would like to receive her free Ebook "How to Be a Great Talk Radio Guest" visit http://www.emsincorporated.com.