Have you ever heard someone say 'It must be true!I saw it in print!' A single article in a national newspaper can produce more promotional results than a handful of costly advertising campaigns.

Why is this true? Because America loves magazines. This can be seen by simply looking at the facts. Oxford Communications said that in 2006 alone, there was 22,106 magazines in over 310 categories. This shows that there are at a minimum 310 categories that are of great interest to the residents of the United States of America.

Are We Overdosing on Ads?

Marsha Friedman, Chief Executive Officer of Event Management Services Inc, a national PR firm says, "In almost all of the 22,106 magazines mentioned above, there are both advertising space and article space available." It's true, many readers do respond to these ads, mainly because they relate to the content of the magazine. The big problem with advertising is that people are overloaded, they can't keep their attention on any one thing for too long. Fordham University recently did a study on advertising!here is their findings:

Advertising is the most pervasive element of the marketing mix: the average family in America of 4 is exposed to 1,500 advertising messages a day!'

Now that is quite a lot of advertising messages. Marsha Friedman says, "That boils down to something like 300 to 400 ads for each of us each day, whether we like it or not. The reason? Because our brains will toss it to the side so we can focus on more important items. Does that mean that they aren't there? Absolutely not! As weird as it may sound, we are exposed to hundreds of ads every day that we don't even see!"

Now articles are another matter altogether.

Marsha Friedman adds, "Subscribers to those 22,106 magazines are hungry for information on their favorite subjects, so the articles there (unlike all those ads) are actually welcome. And readers tend to accept the information presented in them without question!because it's as if the magazines are actually endorsing the articles' content."

"Let me give you a good example of their sheer profit power" , says Friedman. "In the very early days of my career, I worked as the director of sales and marketing for a money manager. I generated leads and brought in big money clients."

"One day, a reporter from The Robb Report called to do a story on money managers. While talking with my boss, the reporter discovered that he lived in the 90210 Zip Code (this was during the height of that popular TV show) drove a brand new Mercedes and was married to a famous actress. That apparently was enough to land a lengthy feature story inside the magazine with his picture (alongside his Mercedes) plastered on the magazine cover!"

Friedman continues, "And then the story came out. The phones were ringing off of the hook! The orders just flooded in!" The $20 million under management became $50 million in an incredibly short time!"

Now the question you could pose would be would advertising give this same result? When it comes to advertising, article do have the power to give your promotion a much more quality punch! If you would like to learn more about gaining national or local media attention for your company, product or service, without the financial burden of monthly retainers, Marsha Friedman is here to help . Feel free to contact her directly at mfriedman@emsincorporated.com or visit her firm online at http://www.emsincorporated.com. As a public relations expert Friedman has the ability to get the media attention that you desire without breaking your budget with costly monthly retainers .

Marsha Friedman has been a leading authority on public relations for nearly two decades as CEO of Event Management Services, Inc (EMSI). If you would like to receive her free Ebook "How to Be a Great Talk Radio Guest" visit http://www.emsincorporated.com.